LOréal – Stop Motion

Here are the scenes made of paper for the sustainability-themed stop motion video for L’Oréal Turkey.

The idea was to create a paper world with the waste materials of L’Oréal Turkey office. The bottles, packages, products, old leaflets… etc. It was challenging for us to bring all the stuff together and use them as the pieces of the scenes. We cataloged the materials, designed the scenes and decided which products would fit in the scene.

Client: L’Oréal Turkey
Agency: Gonzo
Director: Ediz Anavi
Art Direction: Papier Atelier

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